Meet the Team
Rhea Cheeti, Co-Founder
Rhea attended the University of Michigan where she graduated with a Bachelor’s of Science in Information, specializing in Data Analysis, and a minor in Creative Writing.
She then spent two years working for PwC as a Management Consulting Analytics Associate. She has since taken her passions for writing, media, and data to the New Yorker, where she has spent the last two years as a Senior Analyst, specializing in audience growth, content strategy, and younger reader acquisition.
Rhea’s favorite song is OUTTA MY MIND by Monsune.
Taylor Lundeen, Co-Founder
Taylor also attended the University of Michigan where she graduated with a Bachelor’s of Science in Information, specializing in Data Analysis, and a minor in Entrepreneurship.
She then spent two and a half years working for IBM as a Data & AI Solutions Engineer. She has since made a pivot into the media & entertainment space as a Senior Data Analyst for Warner Bros. Discovery, where she focuses on using data to drive marketing decisions for the max and discovery+ streaming platforms.
Taylor’s favorite song is Silver Springs by Fleetwood Mac.