For the Record is a social music platform for fans that feel unable to meaningfully connect with each other and their favorite artists. By creating a space for music lovers to share, discuss, and reflect on their listening, we can also reward them for their engagement and ability to influence other fans. As we scale, we plan on creating a subscription analytics service that harnesses the app’s qualitative music data to provide audience insights to artists, labels & marketers. By leveraging For the Record’s network of music fans and influencers, we can simultaneously cut marketing costs for artists while earning revenue by providing a tool to reach music fans.